At Total Effort Tire Inc. (TE TIRE), we don’t just sell tires—we help keep America moving. 

Founded in Riverside, California, our mission has always been simple: deliver reliable, high-quality truck tires that drivers and fleets can count on every mile of the journey.

We know the road is unpredictable. Long hauls, steep climbs, heavy loads, and tough conditions put every part of your truck to the test. 

That’s why TE TIRE is built on a promise: strength, endurance, and performance you can trust.

The image of a mountain rising from a tire says it all. 

Just as a mountain stands firm against time and weather, our tires are designed to stand strong against the challenges of the road. 

Whether you’re running local deliveries or cross-country routes, we give you the confidence to conquer every road ahead.

What makes us different?

• Factory Direct + Local Stock – We combine the efficiency of factory supply with the convenience of U.S. inventory, ensuring fast delivery without compromise.

• Premium Quality – Every tire is engineered with durability in mind, tested to perform under real-world conditions.

• Customer Commitment – To us, you’re more than a buyer. You’re a partner, and your success is our success.

At TE TIRE, we stand for integrity, reliability, and the drive to go further. Because on the long trek ahead, you deserve more than just tires—
You deserve TE TIRE.